Sector: Technology Services
Industry: Internet Software/Services
CEO: Michael Darrow
Description: TrueCar, Inc. engages in the operation of data-driven online platform which provides dealers and automakers with automobile information. It provides pricing transparency about what other people paid for their cars. The company products include Used Cars for Sale, Sell My Car, Local Pricing, and Lease a Car. The company was founded by Thomas Taira, James Nguyen, Scott Painter, and Bernard Brenner in February 2005 and is headquartered in Santa Monica, CA.